15-Dec-2017

Consumers are holding onto their money more than ever. That's why shopper marketing is the only way to keep your business afloat in a tough economy.

Shopper marketing considers the buying behaviour of an ideal target customer group. Instead of simply pitching an amazi...

4-Dec-2017

A year long study by the Omnico group has unearthed some worrying news about how UK shoppers feel about their retail experience. The study has shown a decrease in the confidence that shoppers have in how much retailers understand what they want from their shopping expe...

4-Dec-2017

Creating and maintaining first class relationships with consumers continues to be a high priority for customer marketers in 2017. Improvements in customer service over recent years have led to a corresponding increase in customer expectations – consumer awareness of wh...

15-Nov-2017

Christmas is a key period in the retail season, which sees shopper volumes increase and brands step up their operations to deal with the increased influx of customers. Shopping for the festive season begins in November and continues throughout December and into early J...

15-Nov-2017

There is a distinct difference between a consumer and a shopper. The person purchasing the product instore, the shopper, might not actually be the end consumer and they have a very different relationship with the brand they’re buying. A consumer’s relationship with a b...

16-Oct-2017

On-pack promotions are a great way to increase the sales of your products and to encourage shoppers to take advantage of a bargain or a great reward. Here are five benefits of on-pack promotions.

Extend typical purchasing season

On-pack promotions are usually seasonal in...

16-Oct-2017

One of the key ways for businesses to attract and keep customers is with attractive rewards. Many companies know the importance of giving customers extra value to help keep them satisfied but take the free or discount route. While discounts and freebies will work in th...

21-Jun-2017

With a myriad of marketing channels to choose from, it’s remarkable to see that on-pack promotions are still regularly utilised. After all, promotional marketing has been around since the invention of packaging. However, they’re still hugely popular with consumers. The...

21-Jun-2017

It’s long been accepted by most businesses that retaining current customers is more cost-effective than seeking new ones. Of course, increasing the current customer base will always be a key activity, but many companies do seem to place this ahead of the needs of satis...

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December 15, 2017

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