When it comes to shoppers psychology, there are many things to consider. Even very little details such as the smell of a store or the color of the signage can have a large part to play in whether the customer makes a purchase.

The retailer should also consider who the t...


In an age where customer loyalty can be a hard thing to keep, most consumers have learnt to chase bargains rather than stick to a certain brand, thanks to the majority of FMCG retailers putting immediate profits as a priority over repeat custom. But when you look at th...

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December 15, 2017

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