15-Dec-2017

Consumers are holding onto their money more than ever. That's why shopper marketing is the only way to keep your business afloat in a tough economy.

Shopper marketing considers the buying behaviour of an ideal target customer group. Instead of simply pitching an amazi...

4-Dec-2017

A year long study by the Omnico group has unearthed some worrying news about how UK shoppers feel about their retail experience. The study has shown a decrease in the confidence that shoppers have in how much retailers understand what they want from their shopping expe...

4-Dec-2017

Creating and maintaining first class relationships with consumers continues to be a high priority for customer marketers in 2017. Improvements in customer service over recent years have led to a corresponding increase in customer expectations – consumer awareness of wh...

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December 15, 2017

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