15-Nov-2017

Christmas is a key period in the retail season, which sees shopper volumes increase and brands step up their operations to deal with the increased influx of customers. Shopping for the festive season begins in November and continues throughout December and into early J...

15-Nov-2017

There is a distinct difference between a consumer and a shopper. The person purchasing the product instore, the shopper, might not actually be the end consumer and they have a very different relationship with the brand they’re buying. A consumer’s relationship with a b...

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December 15, 2017

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