21-Jun-2017

With a myriad of marketing channels to choose from, it’s remarkable to see that on-pack promotions are still regularly utilised. After all, promotional marketing has been around since the invention of packaging. However, they’re still hugely popular with consumers. The...

21-Jun-2017

It’s long been accepted by most businesses that retaining current customers is more cost-effective than seeking new ones. Of course, increasing the current customer base will always be a key activity, but many companies do seem to place this ahead of the needs of satis...

21-Jun-2017

Customer reward programs have cascaded down over the years, from airlines and petrol stations, into most supermarkets and now down to local coffee shops, hairdressers and much more. Almost all retailers could benefit from a reward scheme, to help improve customer loyal...

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December 15, 2017

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