4-May-2017

Shopper marketing is all about knowing your customers as shoppers – how and where they shop – and using that information to influence the purchasing decision. It requires research and data on shopping behaviour for different products and buying channels to direct marke...

4-May-2017

Technology is driving a renaissance in retail and completely changing the entire industry in the process. Customers have become used to the level of choice, product detail, and a level of digital interaction, such as product videos and customisation apps, which comes w...

4-May-2017

Shopper marketing is becoming a science and being able to implement it effectively can have astounding effects on business sales. It has progressed a lot in the last few years as more and more businesses are implementing it by deploying whole “shopper marketing divisio...

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December 15, 2017

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