12-Jul-2018

With the advent of more sophisticated technology, retail shopper marketing efforts are seeing a subtle shift from traditional promotions. People are now more attracted to eco-friendly products, gadgets, and accessories than ever before.

Here are the main things to con...

4-Jun-2018

The landscape of the grocery market is changing rapidly, away from a reliance on large supermarkets offering in-store shopping experiences towards more and more online purchases in various forms. Due to this increasing trend towards online experiences, digital receipt...

13-Apr-2018

When it comes to shoppers psychology, there are many things to consider. Even very little details such as the smell of a store or the color of the signage can have a large part to play in whether the customer makes a purchase.

The retailer should also consider who the t...

4-Apr-2018

In an age where customer loyalty can be a hard thing to keep, most consumers have learnt to chase bargains rather than stick to a certain brand, thanks to the majority of FMCG retailers putting immediate profits as a priority over repeat custom. But when you look at th...

12-Mar-2018

When you set your promotional strategy, do you really know what works? Have you researched customer trends, undertaken shopper marketing and looked at what sort of promotions get customers excited? We’ve done this work for you. Granby and SwiftReceipt have conducted re...

14-Feb-2018

In today’s dynamic and competitive retail environment, every brand depends on the acceptance of customers. With numerous choices available, consumers can be influenced by many factors such as price, promotions and quality. However, our whitepaper: From promotion to dev...

5-Feb-2018

The way that people shop in stores has changed radically over the last decade or so. With the internet accounting for an ever-increasing proportion of retail purchases, physical stores are having to up their games. This has led to all sorts of new initiatives popping u...

5-Feb-2018

Recent research by Pragma Consulting has found a strong preference by customers in buying products and making the final purchase decision in store. This highlights the need for effective omni-channel retail, to create a seamless experience with how a customer engages w...

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December 15, 2017

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